How to handle media (aka difficult) questions

http://publishingacademy.com/authors/sell-more-books/handling-difficult-media-questions/

http://www.inc.com/ron-burley/5-rules-for-dealing-with-the-media.html

http://www.cision.com/us/2011/07/media-interviews-five-tough-questions-and-how-to-handle-them/

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